CASE STUDIES

Sponsorship valuations ready to present to the client

Automated sponsorship analysis while retaining control over data provenance and the traceability of every source.

/YEAR: 2026
/INDUSTRY: Sports consultancy
/TEAM: Consulting,Commercial strategy

/CLIENT: An international sports consultancy advising rights holders, brands and federations on commercial strategy and major sports projects.
/KEY QUESTION FOR COOSMO: "How can the team accelerate valuation and competitor mapping while keeping every conclusion defensible?"
/ACTION: We built two consultant-led workflows with a 32-criterion framework, confidence scoring and source traceability at cell level.
/IMPACT: The client estimates £30–40k of analyst time can be freed per project while the tools are tested on live deliverables.

COLLABORATION

Traceability was treated as part of the product

The workflows were designed with the consultant responsible for the work. Comparable deals are evaluated against a 32-criterion framework and each valuation receives a 0–100 confidence score.

Confirmed facts and AI-assisted estimates remain visibly distinct. For competitor mapping, every cell retains its source so the end client can challenge a figure without turning the analysis back into a manual reconstruction exercise.

OUTCOMES

Validated against known deals, then tested on live work

Before live testing, the benchmarking was checked against two known deals and landed within the expected market range. The workflows are now being tested within real client deliverables.

The value estimate comes from the client: £30–40k of analyst time freed per project and redirected toward judgement, interpretation and client-facing work.

£30–40k: analyst time potentially freed per projectClient estimate
32: criteria in the valuation frameworkVerified
0–100: confidence score attached to each valuationVerified

WHY IT WORKED

Why it worked

01
Built with the practitioner
The consultant using the process shaped the logic, exceptions and review points.
02
Evidence in every output
Sources stay attached to the analysis instead of disappearing behind a final number.
03
Confidence made explicit
A 0–100 score shows where professional judgement is still required.