/CASE STUDIES
Reimagining sports consultancy
Ten months of enablement and more than 100 hours spent side by side with consultants to strengthen their processes.
- /YEAR
- 2026
- /INDUSTRY
- Sports consultancy
- /TEAM
- Consultants,Leadership
- /CLIENT
- A specialist consultancy with widespread individual AI experimentation but no shared operating model.
- /KEY QUESTION FOR COOSMO
- "How do you move from isolated trials to repeatable, internally owned ways of working?"
- /ACTION
- We ran three workshop waves and spent more than 100 hours side by side with consultants strengthening priority processes.
- /IMPACT
- After ten months together, we recommended that the client appoint a Head of AI and Data to continue the strategy and AI roadmap we had built together.
/COLLABORATION
Training became a delivery system, not an event
Three workshop waves ran between August 2025 and June 2026, with content adapted to operational teams and management. The sessions were connected to real workstreams rather than treated as standalone training.
Across more than 100 hours of side-by-side work, consultants applied tools and methods to their priority processes. Enablement stayed connected to daily delivery, so every step could be challenged, adapted and adopted by the team.
/OUTCOMES
Internal capability ready to carry the roadmap forward
The programme strengthened how consultants approach sponsorship valuation, business development, sports facilities, host cities and productised commercial strategy.
After ten months, we recommended that the client appoint a Head of AI and Data. An internal counterpart with whom to continue the strategy and AI roadmap we had shaped together, without making Coosmo the permanent centre of every decision.
- 3
- workshop waves from Aug 2025 to Jun 2026Verified
- 100+
- hours spent side by side with consultants strengthening their processesVerified
- Head of AI and Data
- role recommended after ten months to continue the strategy and AI roadmap built togetherVerified
/WHY IT WORKED
Why it worked
- 01
Working side by side
More than 100 hours together connected every intervention to the consultants’ real processes.
- 02
Applied enablement
Workshops and operational work turned tools into new ways of working.
- 03
Internal leadership for the roadmap
The Head of AI and Data role gives continuity to the strategy built together.
